What is Ikigai?

Ikigai (生き甲斐) is a Japanese concept often translated as “a reason for being” or “a sense of purpose.”

In the West, Ikigai is often shown through a popular diagram, suggesting it’s something external — a big goal or achievement that gives life meaning. Read MyIkigai Newsletter #1

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However, the authentic Japanese Ikigai begins small and comes from within. It lives in the quiet, simple moments of daily joy and appreciation — like savoring a morning coffee with a book, taking a short walk in nature, or noticing the beauty in ordinary things.

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When you begin to intentionally do more of what brings you joy and excitement each day, and share that energy with others, you step into purposeful living — a beautiful and powerful way to live your prescious life.

What Ikigai Living Offers​

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• Energy and a deeper sense of meaning and hope in life

• Understanding and accepting yourself as a whole

• Connection — with yourself, your community, and the world around you

• Personal growth and transformation

• A greater sense of well-being

• A mentally rich and fulfilled life

• 余白 (Yohaku) — the open space to feel joy, happiness, and appreciation

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